Retail reset
Business model reset for retail chain
We helped a fast-growing tech company define and execute a market entry plan for their new B2B solution — achieving faster traction and better-qualified leads.
Client
Our client – a well-known European Tech company with a focus on digital products for B2B market and government structures.
Challenge
The client needed to break into a competitive B2B market with a new SaaS product. The challenge was to identify the right segments, craft messaging that resonates, and build a pipeline fast — all while managing limited launch resources.
Solution
We conducted a market segmentation analysis, defined ideal customer profiles, and co-developed a go-to-market roadmap. Nexform supported the client in building targeted campaigns, sales enablement materials, and partnership outreach strategies.
Results
40% faster lead generation in the first quarter
3 key partnerships secured within 6 months
25% lower customer acquisition cost compared to initial forecasts
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Featured Cases
B2B tech launch
Go-to-market strategy for B2B product
Retail reset
Business model reset for retail chain
Supply chain process redesign
Operational efficiency boost for logistics company
Core systems overhaul
Digital transformation for regional bank
Digital product launch
Go-to-market strategy for digital product
Monetisation strategy